ICS associate collaborates on research to study interactive media engagementPosted on August 6, 2018
Shyam Sundar, an ICS associate, distinguished professor of communications and co-director of the Media Effects Research Laboratory, has suggested, through two studies, that online engagement is a sequence of assessments and interactions. The two studies researched four factors such as physical interaction, interface assessment, absorption and digital outreach. Sundar worked with Jeeyun Oh from the University of Texas at Austin and Saraswathi Bellur from the University of Connecticut. Learn more about their research on Penn State News.